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Throughout July, Neighbourhood Watch will be tackling scams with their campaign Sling Your Hook. Tapping into the psychology that scammers use to hook people in, Sling Your Hook aims to help the public stay one step ahead and protect themselves and their loved ones against the increasing variety of scams. Neighbourhood Watch has identified five common behaviors used by scammers that everyone should look out for, these are: 

  • Reciprocity – implying they are doing you a favour. 
  • Social proof – indicating everyone else is doing this. 
  • Urgency – saying your only chance is to act now.
  • Connection – acting like they are similar to you, so you like them and want to please them. 
  • Commitment – asking you to do one little thing which makes you do more.

Victims of scams often report that, in hindsight, they felt something was wrong at the time. This campaign aims to raise awareness of the tactics scammers use and encourage people to stop and think if something doesn’t FEEL, SEEM, LOOK or SOUND right. Allowing people time to trust their gut instinct and help prevent becoming a scam victim.

To find out more about Sling Your Hook, visit Neighbourhood Watch’s scams website pages. You can also join the conversation online with their online talks in partnership with the Dedicated Card and Payment Crime Unit (DCPCU), the National Trading Standards Scams Team (NTSST), and Avast. Click here to book your place.


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