9.3 C
London
Sunday, September 25, 2022
HomeBusinessPinterest pins down weight-loss ads

Date:

Related stories

Ambulance crashes into tram in Nottingham City Centre

By Peter Makossah  In a bizarre accident, a tram collided...

Could the AU’s new lessons-learning platform make a difference?

The African Union (AU) Department of Political Affairs, Peace...

Wagner is being used in Africa as a proxy to target civilians

The governments of the Central African Republic (CAR) and...

Trafficking could mean the last flight for African greys

The African grey parrot population in the wild is...

Smuggled plastic is trashing Cameroon’s environment

The smuggling of prohibited plastic into Cameroon threatens the...

Mojatu Foundation

By Rosie Vacciana-Browne

If you’ve logged in to a social media account anytime in the last 10-years, then it’s almost a given that at some point, you’ve had your timeline flooded by weight-loss ads. From Kardashian backed appetite-suppressing lollipops to reality star’s workout videos, suffocating waist trainers, crash diets, pills and just about every liquid (how could we forget weight-loss teas aka laxatives). Yes, the patriarchy is alive and well on the world wide web.

But in a landmark move for body positivity, social media site Pinterest has become the first major platform to ban weight loss adverts. Like Instagram, Pinterest is picture-based, making it easier for users to absorb negative body expectations and imagery. This change follows years of activism from many who have called for social media platforms to stop the pushing of weight loss posts and ads by celebrities and companies for their damaging effects on women and young people (their primary target).    

“Yes, the patriarchy is alive and well on the world wide web.”

In a blog post, Pinterest wrote that the move came as an expansion of its ad policies;  “that have long prohibited body shaming and dangerous weight loss products or claims.” The updated policy includes the prohibition of any weight loss language or imagery, language or imagery that idealises or puts down certain body types, reference to Body Mass Index (BMI) and any products that claim weight loss through something worn or applied to the skin. These changes come in addition to Pinterest’s previous policy that barred weight loss or appetite suppressant pills/supplements, before-and-after weight-loss imagery, weight loss procedures, body shaming and claims regarding unrealistic cosmetic results. 

Hopefully, yesterday will mark the first of many moves by big tech companies and social media platforms to push body positivity and create a more positive online space for young people.

Subscribe

- Never miss a story with notifications

- Gain full access to our premium content

- Browse free from up to 5 devices at once

Latest stories