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Mojatu Foundation

BY Raveena Hargun

Do you know what a fashion runway is?

It is a fashion show event which is run by high fashion designers who showcase their clothing and accessories during Fashion week. All brands and designers want to sell their products and runway shows are a great way for them to get press coverage and increase brand awareness.

Fashion week is normally held in four capital cities: London, Paris, Milan, and New York. Fashion week happens twice a year, the first one in February and the second one in September and kickstarts in New York, London, Milan and finally ends in  Paris.

Did you know that the fashion runway started in the 1860s when ‘Charles Fredrick used models instead of mannequins to present his creation in Paris.  This explains how fashion parades started to spread to London and New York and how it has changed.

It changed from World War two when the doors were open to the audience for the first time. In the 1960s the fashion runway started when Models started to walk down the stage and that was when they introduced lighting and sound.

Fashion designers include:

Coco Chanel, Stella McCartney, Tom ford and Donatella Versace.  Men fashion designers include Prada, Fendi, Moschino, and Dolce and Gabbana. 

Designs are very detailed and intricate. Versace uses chiffon bubble crepe and polyester and knit. Dolce and Gabbana use lace, tulle, chiffon, net, and billowing silhouettes are some of the fabrics that the designers use.

They use these fabrics because they last longer and that is why some fabrics are expensive, hence designer clothes are also expensive.

There are quite a few well-known celebrities that are runway models, for example, Kendall Jenner, Cara Delevingne, Romeo Beckham, and Harry styles.

Runway models must have precise measurements, so they are able to fit the clothes that designers are going to be showing to their clients. Their measurements are usually no greater than 34 inches around the bust, 23 inches around the waist, and 34 inches around the hips. You need to be 5,4 tall to be a runway model.

There are a number of boundaries for plus-size runway models. However, they have more opportunities for catalogue and commercial models. 

In addition to this, runway models have to walk a certain way because the designer’s products and accessories should catch people and the audience’s eyes and get them talking about the designer’s work and also tell other people about their work.

This image has very decorative detail with a nice slit which shows off the woman’s legs and beautiful figure. The way her posture as well will catch the audience or people’s attention will get them talking about the designer’s dress. (Please place image here)

What is the point of a fashion runway?

This shows how people would look in different styles, with different designs. As already stated, this represents new clothes that are launched in the fashion marketing industry which gets people to buy the clothes and sometimes change their style and go with the trend

Even though Fashion Runway is very popular, fashion designers show their style and identity, and personality. This is why fashion shows are key to most people.

Designers sometimes can get celebrities or influencers to be brand ambassadors for the clothes. They give them discount codes to promote the show and clothes to their followers to keep the public and help them to get high profit.

For example, Kendall Jenners does Fashion runway for big designers and promotes them on her Instagram. This gets people talking because she shows the clothes in a very specific way that people identify with. She is very popular in fashion because Kendall loves fashion, which shows her identity and personality.

In men’s fashion, they love to look good in their jackets and shoes. An example is young, Romeo Beckham. He is showing the younger generation a good representation.

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