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Mojatu Foundation

By Peter Makossah

Thousands of visitor attractions, local businesses and suppliers in Nottinghamshire are being urged to give their voices of reason on the future of the county’s important visitor economy.

A robust online consultation led by Nottinghamshire County Council to refresh a visitor economy strategy started early September.

The visitor economy includes traditional tourism but also encompasses everything in the supply chain that attracts visitors to Nottinghamshire – including construction, farming, and sport – and the infrastructure that supports it.

Currently, the visitor economy in Nottinghamshire is pegged at £1.75 billion and supports around 15,000 jobs.

Nottinghamshire has a loyal base of regular repeat visitors, mainly staying in self-catering accommodation including Centre Parcs.

Day visits dominate, accounting for 90% of all trips in the county. This is the first Visitor Economy Strategy (VES) for Nottinghamshire County Council. 

According to Nottinghamshire County Council, the strategy is about added value and stimulating market growth through the Council’s role as a leader, influencer, facilitator, and investor.

The Robinhood County Council believes that delivering this strategy will contribute to achieving the County Council’s objectives for Nottinghamshire to stand out as a great place to start and grow your business and as a place people are proud to call home.

Nottingham visitors at the Castle gate

The Council wants residents and visitors to explore and enjoy the Nottinghamshire countryside, market towns and villages, and to enjoy the County’s fascinating stories and become immersed in its experiences.

Additionally, the Council wants to encourage people who are already visiting to stay longer, explore further and spend more during their trip.

The importance of tourism and the visitor economy Tourism is one of the UK’s largest and fastest growing industries, generating £106 billion Gross Domestic Product (GDP) a year.

It employs over 2 million people and supports thousands of businesses across Great Britain. Tourism and the wider visitor economy works hand in hand with a wide range of sectors across England, including farming, transport, retail, sport, museums and the arts.

The visitor economy creates a unique opportunity to showcase the best of Nottinghamshire to external audiences in a way other sectors can’t; ways which help position the County as a great place to live, work and study as well as to visit.


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