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Kenyan Youth and the Gig Economy: Navigating the Changing Job Market.


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The job market in Kenya, like many parts of the world, is undergoing a significant transformation. The rise of the gig economy has presented both opportunities and challenges for the country’s youth, who make up a significant portion of the population. As traditional employment models evolve, Kenyan youth are finding innovative ways to adapt and thrive in this new economic landscape.

The gig economy, characterized by short-term, contract-based work, has gained momentum in Kenya in recent years. Platforms like Uber, Taxify, and Glovo have become popular among young Kenyans, offering flexible work arrangements and the potential for supplementary income. For many, the gig economy has provided a way to overcome the persistent challenge of youth unemployment, which stands at around 22% in the country.

“The gig economy has been a game-changer for many young Kenyans,” says James Mwangi, a 27-year-old who works as a delivery driver for Glovo. “It allows us to earn a living while maintaining the freedom and flexibility to pursue our other aspirations, such as starting a business or continuing our education.”

However, the gig economy is not without its challenges. The lack of job security, limited access to benefits, and the potential for exploitation have raised concerns among labor advocates and policymakers. Kenyan youth, in particular, are navigating these complexities while also dealing with the broader socioeconomic issues that have long plagued their generation.

“The gig economy can be a double-edged sword for young Kenyans,” explains Dr. Amina Khalid, a labor economist at the University of Nairobi. “While it provides an avenue for income generation, the absence of traditional employment safeguards can leave many vulnerable to exploitation and financial insecurity.”

To address these concerns, the Kenyan government and civil society organizations have taken steps to protect the rights of gig workers. The recently enacted Employment Act, for instance, has provisions to ensure that platform-based workers receive a minimum wage, sick leave, and other basic protections. Additionally, initiatives like the Ajira Digital Program, which aims to connect Kenyan youth with online freelance opportunities, have gained traction in providing more structured and regulated gig work.

Recognizing the need for a more holistic approach, some Kenyan youth are taking matters into their own hands. Entrepreneurs like Winnie Wangui have created platforms that empower gig workers by offering training, networking opportunities, and access to affordable healthcare and social security schemes.

“As young people, we understand the unique challenges that come with navigating the gig economy,” says Wangui, the founder of GigHive, a Kenyan startup that supports freelance workers. “Our goal is to build a more inclusive and sustainable gig ecosystem that prioritizes the well-being of our peers.”

Despite the complexities, many Kenyan youth remain optimistic about the potential of the gig economy. They see it as an opportunity to develop diverse skill sets, gain work experience, and eventually transition into more stable employment or entrepreneurship.

“The gig economy has allowed me to explore different career paths and gain valuable skills that I can apply to my long-term goals,” says Mercy Wambui, a 24-year-old who works as a graphic designer on various online platforms. “It may not be a perfect solution, but it has opened up new avenues for us to build the future we want.”

As Kenyan youth continue to navigate the evolving job market, it is clear that the gig economy will play a significant role in shaping their professional trajectories. By working alongside policymakers, employers, and civil society, this dynamic generation is poised to transform the landscape of work, ensuring that the gig economy becomes a sustainable and empowering pathway for youth across the country.

About The Author

Moses Sampeke
Moses Sampeke
Community Journalist, Laikipia County, Kenya, Africa.


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