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The Reality of Working in a Mortuary: A Unique Career Path

When most people think of a mortuary, the first image that comes to mind might be somber, eerie, or even unsettling. However, for those...

Business

Top Strategies for Successful Marketing in the Digital Era

In the rapidly evolving digital landscape, businesses must adapt their marketing strategies to stay competitive and reach their target audiences effectively. Traditional marketing approaches...

Business

Overcoming Key Challenges as a New Entrepreneur: A Guide to Success

Starting a business as a new entrepreneur is both exciting and daunting. While the journey offers the potential for growth and success, it also...

Business

The Key Factors Behind the Higher Failure Rates of Minority-Owned Businesses

Minority-owned businesses play a crucial role in the economic fabric of communities, contributing to job creation, innovation, and cultural diversity. However, these businesses often...

Business

Revitalizing Kenya’s Marketplace; Overcoming the Challenges to Foster Thriving Local Markets.

In the bustling heart of Kenya's urban centers and rural communities, the local market has long stood as a vibrant, pulsing hub of economic...

Business

The Gig Shift-Navigating the Rise of the Freelance Workforce.

The traditional notion of full-time, long-term employment is undergoing a dramatic transformation, giving way to the rise of the gig economy – a rapidly...

Business

Wow! ChatGPT Business Advice Helps High-Performing Kenyan Entrepreneurs

By Guest Writer In a groundbreaking study conducted by researchers from Berkeley Haas and Harvard Business School, the impact of Generative AI on entrepreneurial performance among 640 Kenyan...

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