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Business

Overcoming Key Challenges as a New Entrepreneur: A Guide to Success

Starting a business as a new entrepreneur is both exciting and daunting. While the journey offers the potential for growth and success, it also...

Business

The Key Factors Behind the Higher Failure Rates of Minority-Owned Businesses

Minority-owned businesses play a crucial role in the economic fabric of communities, contributing to job creation, innovation, and cultural diversity. However, these businesses often...

Business

Revitalizing Kenya’s Marketplace; Overcoming the Challenges to Foster Thriving Local Markets.

In the bustling heart of Kenya's urban centers and rural communities, the local market has long stood as a vibrant, pulsing hub of economic...

Business

The Gig Shift-Navigating the Rise of the Freelance Workforce.

The traditional notion of full-time, long-term employment is undergoing a dramatic transformation, giving way to the rise of the gig economy – a rapidly...

Business

Wow! ChatGPT Business Advice Helps High-Performing Kenyan Entrepreneurs

By Guest Writer In a groundbreaking study conducted by researchers from Berkeley Haas and Harvard Business School, the impact of Generative AI on entrepreneurial performance among 640 Kenyan...

Business

The Power of Advertising: Fueling Business Growth

In the dynamic landscape of modern business, advertising stands as a formidable tool for driving growth and establishing brand presence. From traditional mediums...

Business

Kenya Floods: as the Costs Add up Pressure Mounts on a Country in Economic Crisis

By Timothy Njagi Njeru There were early warnings that Kenya’s long rain season – between March and May – was going to bring above-normal rainfall. The extreme...

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