
The sun-drenched roads of Kenya’s Rift Valley have once again become the epicenter of global rally car racing, as the iconic WRC Safari Rally returns to the World Rally Championship calendar in full force. After a seven-year hiatus, the grueling yet revered Safari Rally has reclaimed its rightful place as one of the most challenging and unpredictable events on the WRC circuit, captivating rally enthusiasts around the world.
The 2025 edition of the Safari Rally, which kicked off on March 20th, has already proven to be a true test of skill, endurance, and adaptability for the world’s top rally drivers and their teams. Navigating the punishing terrain of Kenya’s legendary dirt tracks, dotted with rocky outcrops, deep ruts, and treacherous river crossings, the competitors are pushed to the limits of their abilities, both behind the wheel and in the service park.
“The Safari Rally is like no other event on the calendar,” said Kalle Rovanperä, the reigning WRC champion and one of the pre-race favorites. “It’s a completely different beast compared to the tarmac-based events we see in Europe. The conditions are constantly changing, the routes are incredibly demanding, and you never know what’s around the next corner. It’s a true test of man and machine, and that’s why it’s considered one of the most iconic rallies in the world.”
Indeed, the Safari Rally’s reputation for unpredictability and unforgiving conditions is well-earned. Over the years, the event has witnessed dramatic moments, from the epic battles between legendary drivers like Hannu Mikkola and Björn WaldegÃ¥rd in the 1970s and 80s, to the dramatic rollovers and mechanical failures that have dashed the hopes of many a title contender.
This year’s edition has been no exception, with several high-profile casualties already shaking up the leaderboard. On the opening day, Rovanperä himself suffered a puncture that sent him tumbling down the order, while Ott Tänak, another pre-rally favorite, lost significant time due to electrical issues with his car.

“The Safari Rally is always full of surprises,” said Elfyn Evans, the Toyota Gazoo Racing driver who is currently leading the overall standings. “You have to expect the unexpected and be prepared to adapt to whatever the conditions throw at you. That’s what makes this event so special and challenging.”
Beyond the thrilling on-stage action, the return of the Safari Rally to the WRC calendar has also generated immense excitement and pride within Kenya’s motorsports community. After a seven-year hiatus, the event’s revival is seen as a testament to the country’s resilience and its determination to reclaim its rightful place on the global rally stage.
“This is a truly special moment for Kenya,” said Phineas Kimathi, the chairman of the Kenya Motor Sports Federation. “The Safari Rally has always been a source of national pride, and its comeback to the WRC has ignited a renewed passion for the sport across the country. We’re thrilled to be able to showcase our unparalleled landscapes and the skill of our local drivers to the world.”
Indeed, the event has attracted a strong contingent of Kenyan drivers, including the talented Safari Rally veteran Onkar Rai, who is aiming to become the first local competitor to win the event since its WRC glory days in the 1980s and 90s.

“The opportunity to compete in the Safari Rally on the global stage is a dream come true for me and many other Kenyan drivers,” said Rai. “We’ve been preparing tirelessly for this moment, and we’re determined to prove that we can hold our own against the best rally drivers in the world.”
As the WRC Safari Rally continues to captivate audiences around the globe, the event’s return to Kenya is also expected to have a significant economic impact, with the influx of rally teams, media, and spectators providing a much-needed boost to the country’s tourism and hospitality sectors, which have been hit hard by the COVID-19 pandemic.
“The Safari Rally is not just a sporting event; it’s a cultural and economic catalyst for Kenya,” said Betty Maina, the Cabinet Secretary for the Ministry of Industrialization, Trade and Enterprise Development. “By hosting this prestigious rally, we have the chance to showcase our country’s natural beauty, rich heritage, and resilient spirit to the world, while also generating employment and investment opportunities for our people.”
As the battle for WRC supremacy rages on the dusty roads of Kenya’s Rift Valley, the Safari Rally’s triumphant comeback has cemented the country’s status as a global motorsports destination, and a beacon of its unwavering resilience and boundless potential.